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By Itamar GeroOctober 21, 2016In Blog

5 Tools That Will Help SMBs Win The Digital Content War

Blogging. It’s one of the hottest buzzwords of the century and among the holy grails of business marketing. For content marketers, starting a company blog is a hit or miss venture. Especially in a time where the digital world is saturated by content, managing a company blog can be a bloody playing field.

In this tricky industry of web content, content is—and will always be—king. What can you offer to your readers? How do you separate and distinguish your company blog from all the how-to’s and here’s-how’s clogging the digital world? Answering these questions has never been the exception and has always been the rule.

Generating new and unique content can be understandably challenging in a digital space that seems to have the answer to anything and everything. The good news is that your readers will probably never stop asking questions, and it’s just a matter of finding the right topics for your audience.

When your muse is nowhere to be found, try these tools to give your blog writing a boost and complete your digital marketing strategy:

1. BuzzSumo

Here’s the thing with blogging. Even though you are still teeming with ideas, there is a 99.9% chance that the shiny, unique topic you’re planning to work on has already been covered by another blog. BuzzSumo saves you from this dilemma by giving you a peek of your competitors. This blog writing tool provides you insights on keywords by giving you data on what is working best for your competition—that’s handy when creating your own unique strategy.

Pro-tip: Use this tool to see the most shared content and find influencers related to a topic you will be working on.

2. HubSpot’s Blog Topic Generator

You already have an insight on which keywords work best, but you’re at a loss when creating actual titles for your content. HubSpot’s Blog Topic Generator can help you break from that case of mental block. By simply typing keywords that you have sourced, this generator will provide you with a few title ideas to get your creative juices flowing again. You can even generate a spreadsheet and get 200+ blog titles to give you a few months’ worth of content.

Hubspot's Blog Topic Generator

Pro-tip: Do keyword research before generating a list of topic ideas to capitalize on the long tail keyword traffic – 2 birds with one stone.

3. WordStream

Ranking high on the search engine result pages means you have to focus on organic search results. However, you shouldn’t forget that pay per click still counts. Combining PPC and organic search results should be one of your targets, so finding a middle ground is a must.

Unfortunately, not a lot of content creators and marketers know which PPC ads are working or not. That’s when you can use a tool like WordStream. This tool helps you get information about PPC, including how you can improve your PPC strategy and which elements of it are not working for your website. It can also give you an overview of your progress, from your current performance to the next steps you should do in the future.

Pro-tip: Know which of your core money terms can drive traffic and incorporate them in your content strategy. Find out different variations for LSI content.

4. Impactana

It doesn’t hurt to stick to whatever it is that’s working for you when writing a blog posts. A tool like Impactana gives you information that goes beyond more than just social sharing metrics. It also provides metrics on comments, views, and backlinks. When analyzing data like this, it is best to pay the most attention to views and comments to gauge your audience’s engagement.

Pro-tip: Get ideas on what type of content and topics are most likely to resonate with your audience on your social networks based on the metrics provided by the tool.

5. Portent

There should be no limit to creativity, and this is what you will find in Portent. While the tool only provides one topic at every click, the topic comes with witty suggestions and quips that range from writing killer titles to addressing the proper audience. It’s truly a content wiz’s best friend.


Pro-tip: Use this tool to find new angles on a particular topic; you’ll be surprised at how much ideas you can generate when you play around with this tool.

When creating quality content, the key lies in trying several options. With these blog writing tools at your disposal, it’s almost a crime to just focus on one. Just as you should offer some variation to your headlines, use a combination of these helpful tools to keep your content fresh and timely. It will improve your chances of writing something unique, too.

There was a time when anyone who can churn out engaging content and string words together could win the blogosphere. The competition has definitely shifted now to stories that are unique and informative amid a saturated digital space. Load your cyber arsenal with these digital tools to win the race.

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